Copywriting
Sales pages, editorial positioning and content audits built around a clear argument.
MANIFESTO
Writing well in the age of models that already speak for us.
What most people call a brief, we call a narrative structure. What most people call copy, we call an argument.
Three practices
Writing for clients, training in digital writing, and an editorial journal.
Training
Practical training in copywriting and prompt engineering for demanding professionals.
Editorial journal
Notes, case studies and perspectives on writing in the age of language models.